Facebook now shows you about 10% of the posts you actually want to see. The trick is to improve what Facebook shows you by working with their broken system. Here's how to get more of what you want. Here's my Facebook Moderation Panel: Over time, as you SHOW or DON'T SHOW the friends in [...]
How To Fix Your Facebook News Feed
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Two Critical Facebook Questions: What's Your Facebook eCommerce IQ?
Even in the business of social media marketing we are not so sure what facebook is good for. A huge percentage of that time that people spend on facebook is playing FarmVille and other "social" games. And quite frankly those people have zero interest in your small business offers.
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ROI: Challenge the Model "The conversation is the currency!"
Social media is here for the long haul. All media is becoming social. From the Dell-Twitter success story to the mom-and-pop trying to share how their local produce is better than del monte, social media adds the rest of the story. The conversation is currency. If you only focus on direct ROI you are missing the entire picture.
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"Hi Facebook, I'm HOME." Why HOME from Zuckerberg & Co. is Scary
In this digital world, I am a broadcaster. I am asking you to listen to my stories. I am publishing them in as many digital forms as I can. But when ZUCK and CO. begin to sell me without compensating me, well, then I get a bit more defensive. It's going to happen. We don't know exactly how, or what, or why, because we/they haven't invented it yet. But HOME is the first step along the slippery slope of asking Facebook to become your Wingman for Life.
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Keep Your Network Warm By Giving Value to Your Connections
How you use and support your network is directly proportional to how much you get out of it. Do you often retweet, and repost colleagues work online? Do you give them a "Well done!" shout out when they announce a new milestone on their LinkedIn profile?
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Twitter Is Not Just for Kids Anymore: Twitter for Business is Baaack! w/ Advertising Promos
Case studies don't really do much for us these days in promoting and trying to execute social media business strategies. Sure, a lot of companies have DONE IT and ARE DOING IT. And a lot of companies have established bonafied success stories on the use of social media. BUT, very little of that information, very very little of it, will help you, plan a new or unique way to use Twitter to grow your business.
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Death of the Social Media Strategist: Overselling & Underperforming from the Start
But the bottom line is this, social media is PART of the MIX but it is not the solution. AS A SINGLE CHANNEL, social will deliver very little in terms of ROI. Here's the good news, as part of a coordinated program (where social feeds email, and seo, and online ads) social media can be the "accelerant" that takes your ho hum program into something worth cheering for.
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Facebook Business Pages: Why Keep Advertising on Facebook?
Facebook will still be the biggest, baddest, social network on the web. Unfortunately it's becoming more of an advertising platform. But if you learn how to use it for your business, you can score some wins, even on the New pay-for-play Facebook.
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Death of the Social Media Strategist: Overselling & Underperforming from the Start
But the bottom line is this, social media is PART of the MIX but it is not the solution. AS A SINGLE CHANNEL, social will deliver very little in terms of ROI. Here's the good news, as part of a coordinated program (where social feeds email, and seo, and online ads) social media can be the "accelerant" that takes your ho hum program into something worth cheering for.
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Keep Your Network Warm By Giving Value to Your Connections
How you use and support your network is directly proportional to how much you get out of it. Do you often retweet, and repost colleagues work online? Do you give them a "Well done!" shout out when they announce a new milestone on their LinkedIn profile?
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Managing the Information Overload of Social Media
Our problem is not information overload, it is filter failure. // Every morning when I wake up the media and inputs are screaming for my attention. It is up to me what I want to spend time contemplating, writing about, working on. Every single day we have to filter out thousands of messages, grabbing for our mental bandwidth. How do you FILTER? How do you determine what to pay attention to, what to mute (unsubscribe from) and what to simply ignore?
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Resetting Facebook: Expectations & Priorities vs. Procrastination
I'm hoping to change my social profile a bit. In my first assessment I think my FB percentage was over 51%. I bet I can get it down to 40% over the next 90 days. (grin) It's worth a shot.
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Facebook Commerce – Winning Business from 800 Million Consumers
Social media is part of the marketer's toolbox. Don't forget there are a lot of other parts of the success equation you have to get right. If you don't know how to do some of those things, get help.
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The Social Sharing Golden Rule: "And What Excites You About That?"
Before you hit the "share," "comment," or "check-in" button, ask yourself, "And what excites you about that?" and try to add that extra tidbit of content on as part of the social share.
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HOW TO FIX TWITTER: What Killed the Conversation on Twitter?
It's NOT ALL GOOD in the world of social media, Facebook and Twitter. And while Twitter has come a long way, they continue to stumble forward like a giant in-search-of it's next meal. We could hope that next acquisition and destruction would be beneficial to us or to the Twitter functionality. For the most part, it's merely a financial play: either Twitter is trying to KILL something from becoming a threat, or MERGE something into Twitter in attempts to find the PROFIT CENTER.
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How To Fix Your Facebook News Feed
Facebook now shows you about 10% of the posts you actually want to see. The trick is to improve what Facebook shows you by working with their broken system. Here's how to get more of what you want. Here's my Facebook Moderation Panel: Over time, as you SHOW or DON'T SHOW the friends in [...]
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The Sorry State of Following In Social Networks
Why, when some great technology gets swallowed up and killed by a tech giant, can't we get in the business of building a better version. A better Friendfeed. As a business model, it's likely that if you created FF 2.0 and it was successful, perhaps your exit strategy would be a Facebook take over. And someone would start on FF 3.0.
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Fixing Facebook: Introducing Facebook Pro vs. Facebook Free
With billions of users, even a 10% Facebook Pro adoption rate could generate significant revenue. And for those who didn't want to pay, Facebook Free would still be supported via advertising and post boosting.
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What's Social About Social Media: Taking Measure of our Communities
What does it take to bring the security and trust to a community that can foster this sharing at a high-level?
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FACEBOOK FACTS: Take Charge of Your Newsfeed on Facebook 2014
Facebook should be so much better. We can do a bit. We can ask and complain and keep using Facebook until something better comes along. And just like Windows, nothing lasts forever. Facebook's dominance will begin eroding, we just need the place to jump.
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